Jose A. Ortiz

Frontend Software Engineer

"Logic will get you from A to B. Imagination will get you everywhere."
- Albert Einstein

My Story So Far

As a Frontend Software Engineer I specialize in leveraging React to build dynamic, high-performance web experiences that drive business growth. With 5+ years of experience, my expertise lies in combining technical proficiency with a growth-focused mindset to create visually compelling user interfaces. I excel at optimizing web applications for SEO, implementing A/B testing campaigns, and integrating advanced analytics solutions to deliver measurable results. I am passionate about tackling complex challenges and consistently evolving my skills in React and the broader web development ecosystem to meet the demands of a dynamic digital landscape."

I build high-performance applications using a modern tech stack including React, JavaScript, CSS, HTML, and PostgreSQL and others. I thrive on the challenge of creating new solutions and am passionate about continuous learning and growth as I tackle complex problems.

When I'm not coding, I love hitting the road for some exploring and adventure. I'm a big fan of road trips 🚙, but I also enjoy photography 📷, the occasional videogame 🎮, and video production 🎬.

Professional Experience

Web Developer - Disruptive Advertising

Disruptive Advertising is a leading digital marketing agency specializing in PPC management, social media advertising, and conversion rate optimization.

2019 - 2025

  • Engineered dynamic and responsive user interfaces using React, HTML5, and CSS (leveraging Tailwind CSS for rapid development), consistently delivering visually appealing and highly performant web applications across diverse devices.
  • Developed and integrated RESTful APIs with Node.js and PostgreSQL, demonstrating full-stack proficiency and seamless data flow between front-end and back-end systems.
  • Implemented A/B testing methodologies and applied SEO best practices to enhance user engagement and improve search engine rankings, resulting in quantifiable improvements in conversion rates and organic traffic.
  • Proficiently managed codebase using Git version control, ensuring collaborative development, efficient code reviews, and streamlined deployment workflows.
  • Executed dev-focused in-platform strategy, leading to measurable results.
  • Configured and deployed Google Analytics and Google Ads tracking via Google Tag Manager (GTM), meticulously collecting granular user behavior data to inform design optimizations, track campaign performance, and drive data-driven product enhancements.
  • Troubleshot and solved technical issues on client websites, ensuring optimal performance and user experience.
  • I implemented highly responsive web applications from concept to deployment, ensuring optimal user experiences and consistent visual integrity across a wide range of devices and screen sizes using modern CSS techniques and media queries.
  • Experienced in working with multiple e-commerce and lead generation platforms, including WordPress, Shopify, BigCommerce, and others.
JavaScriptHTML & CSSWordPressShopifyReactConversion Rate Optimization (CRO)Google AnalyticsGoogle Tag ManagerGitGithubFigmaAdobe XDSEONext.jsNode.jsPython

Data Specialist and HR Representative - Brambles

Brambles is a global provider of logistics solutions, connecting the world’s supply chains through its operations, people and technology.

2016 - 2019

  • Managed Human Resources data entry software, Workday.
  • Investigated, identified, and resolved errors in employees' information in the data entry software.
  • Created standard operating procedures to update and improve the data entry process.
  • Assisted the HRIS team in troubleshooting new changes and implementations to the data entry software.
  • Handled and resolved a wide variety of queries, relating to HR policy and employee benefits.
WorkdayHRISData Entry SoftwareMicrosoft Office

Education

Full-Stack Web Development Bootcamp

DevMountain

Provo, Utah

2018

Bachelor of Arts in Communications

Universidad del Sagrado Corazón

San Juan, Puerto Rico

2009 - 2013

Built with Next.js, Tailwind CSS, and DaisyUI. Hosted on Vercel. Coded in Visual Studio Code. Deployed with Github Actions. Designed with Figma.

Send me a hola!